Hoopla

Enterprise-level sales and revenue growth experience applied to digital strategy and business development.

Enterprise Sales & Revenue Growth Strategy

Context

Worked within a leading digital media platform serving public libraries, managing a multi-million-dollar territory and driving adoption of digital content solutions.

Challenge

Libraries faced rising content costs, declining physical circulation, and increasing pressure to justify digital spend—while competing platforms dominated market share.

What Brand Street Did

• Increased territory revenue by 20%+
• Positioned digital products against major competitors through value-based selling
• Advised library systems on cost optimization, usage strategy, and content mix
• Introduced and promoted new pricing models, bundles, and access strategies
• Built long-term relationships with decision-makers across public library systems

Result

• Consistent territory growth and increased product adoption
• Strengthened positioning in competitive accounts
• Helped clients better align digital spend with user demand and budget constraints

Strategic Takeaway

This experience informs how I approach every client project—focusing on positioning, value, and conversion strategy to drive real revenue outcomes.