Lakeshore Cost Consultants
Repositioned from a commodity service to a premium cost consultancy with stronger brand presence and higher-ticket positioning.
Logo Evolution
BEFORE
Hover to see the transformation
The new LE mark and refined typography elevate Lakeshore's positioning from a generic service provider to a premium consultancy. The copper/bronze palette conveys expertise, stability, and high-value advisory work.
Challenge
Lakeshore was seen as a commodity service provider competing on price. Their messaging didn't articulate the strategic value they provided to construction and development companies.
Approach
We repositioned them as a premium cost consultancy by:
- • Clarifying their unique expertise in cost control and project optimization
- • Building a new brand identity that reflects premium positioning
- • Creating targeted messaging around ROI and risk mitigation
- • Establishing thought leadership through case studies and insights
Results
Increased visibility among high-value prospects, stronger brand perception, and improved ability to command premium rates.
Social Media Content
Consistent, brand-aligned content designed to establish thought leadership and drive engagement across platforms.
Website Redesign
The new website positions Lakeshore as a premium consultancy with data-driven expertise, clear value proposition, and strong calls-to-action for qualified leads.
