Ongoing creative direction, priced to make sense.
Three retainer tiers for businesses that need senior strategic and creative leadership without hiring a full team. Pick the one that matches where your business actually is.
Steady
For past clients post-launch, small businesses with established brand systems, and founders who need a senior creative eye in the room without ongoing campaign work.
What's included
- One 45-minute check-in call
- Up to 2 website updates (copy changes, image swaps, small layout tweaks)
- 1 design deliverable from a defined menu (social graphic set, email header, lead magnet, landing page section, ad creative variant)
- Slack/email access for quick questions (24–48hr response, business days)
- Quarterly mini-review of brand presence
Minimum commitment: 3 months
Active
For founders actively running marketing, building content, and launching small campaigns. The right fit for ongoing creative partnership.
What's included
- One 90-minute monthly strategy session
- Async support throughout the month (same-business-day response)
- 3 design deliverables (landing pages, email designs, social asset systems, lead magnets, campaign creative)
- Up to 4 website updates (small new pages, optimization, content updates)
- Light copywriting on deliverables
- Quarterly strategic review and roadmap session
- Brand stewardship across channels
Minimum commitment: 6 months
Embedded
For founders who need fractional creative direction. We act as the senior creative mind across all your marketing — without the overhead of a full hire.
What's included
- Two 90-minute strategy sessions
- Active creative direction across all marketing channels
- 5–7 design deliverables (campaigns, content systems, landing pages, email design, ad creative)
- Ongoing website strategy and unlimited small updates
- Content direction across channels
- Brand consistency review across all team-produced assets
- Same-day Slack/email response
- Quarterly planning and annual strategic review
- Priority booking on project work outside retainer
Minimum commitment: 3 months
What retainers don't cover
- —New brand identity from scratch (separate project — retainer clients get 15% off)
- —Full new website builds (separate project — retainer clients get 15% off)
- —Sales and business development work (priced separately — ask if interested)
- —Heavy production: video editing, photoshoots, illustration commissions, paid ad management
How retainers actually work
Monthly billing
Invoiced on the 1st, due by the 15th. Work begins once the invoice is paid.
Scope is real
Deliverable counts reset monthly. If a request is bigger than what the retainer covers, we say so upfront and quote it separately.
Pause when you need to
Retainers can be paused once per 12 months for up to a month, with 14 days notice. For seasonal lulls or business cycles.
Strategic depth compounds
The work gets sharper in month 6 than in month 1, because we know your business by then. That's the whole point of a retainer.
Questions
Not sure which tier fits?
Most clients aren't, at first. Book a 30-minute fit call — free, no pitch deck, just a conversation about what your business is trying to do and whether we're the right shop to help.